REEDS Jewelers Mother's Day Commercial

 

REEDS Jewelers wanted to create a new creative campaign focused on Mother’s Day that tied into their tagline: Your family-owned jeweler ~ trusted for generations. The concept we came up with was a Mother, Daughter and Granddaughter finding old family films, and watching them together. We used an old Bell & Howell 16mm projector, shot on the Alexa Mini and built our own set in Wilmington NC.

Director
Alex Hoelscher

Cinematographer
Alex Pollini

Client
Reeds Jewelers