Signature Commercial


Director: Alex Hoelscher
Alex Pollini

When Reeds Jewelers launched their exclusive Reeds Signature line, it was the first diamond line entirely produced in North America. To highlight this, we came up with a commercial and still photography concept of following a couple on their road trip honeymoon across the country.

We spent ten days in two cars as we crossed America from North Carolina to Montana. We trained on cameras on everything from wide open landscapes to romantic city images to hikes. It was an incredible experience.

We also had an awesome team on this shoot.
That’s one of the best part of what we get to do, work with incredibly talented people.

Director: Alex Hoelscher • Director of Photography: Alex Pollini • Model Talent: Mela Torres & Lee Jones • Stills Photographer: Ethan Sigmon • HMUA & Wardrobe: Chelsea Sule • Driver & PA: Reeves Brown

Editorial Stills

Informational Video