REEDS Jewelers Seasonal Commercials

VALENTINE'S DAY

Director: Alex Hoelscher
DP: Alex Pollini

Valentine’s Day is a big holiday for jewelry companies all over America. REEDS Jewelers wanted a concept that stood out from the rest of the Valentine’s Day Marketing. So I came up with a concept that tied the idea of light to love and to diamonds. The idea was to show that as long as a couple has each other, they have all the light they need.

The 2 day shoot was a great, character building experience along the Oregon Coast at Haceta Head Lighthouse in the dead of winter: cold, wind and rain didn’t stop us though. The talent and crew did incredible despite the tough conditions and REEDS Jewelers was happy with the result.

Stills: Ethan Sigmon


MOTHER'S DAY

Director: Alex Hoelscher
DP: Alex Pollini

REEDS Jewelers wanted to create a new creative campaign focused on Mother’s Day that tied into their tagline: Your family-owned jeweler ~ trusted for generations. The concept we came up with was a Mother, Daughter and Granddaughter finding old family films, and watching them together. We used an old Bell & Howell 16mm projector, shot on the Alexa Mini and built our own set.

The shoot was planned by everyone at REEDS. I took care of the directing, editing & production which you can see here. The cinematographer was Alex Pollini. The still photography was done by Ethan Sigmon.

Stills: Ethan Sigmon


HOLIDAY

Director: Alex Hoelscher
DP: Alex Pollini

The Holiday season is huge for many retailers and REEDS Jewelers wanted a commercial for the season that tied into their focus on family. We turned that into a commercial following three different families preparing for Christmas. We follow them as they put up their tree, decorate it and fill it with gifts - focusing on the little moments between them that make the holiday season memorable.

Stills: Andrew Bunting & Kevin Titus